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Marketing

Communicating the value of your association to current and prospective members is a critical job. The Association Management Center's Marketing Team offers you proven expertise in marketing planning, research and programs, as well as public relations . Our marketing professionals can work with your volunteers to develop result-driven initiatives to:

• Expand membership
• Improve member retention
• Increase event attendance
• Sell more programs and products
• Increase non-dues revenues
• Generate greater awareness

Planning

Marketing success requires solid planning. AMC�s Marketing Team can develop integrated marketing plans which include the review or creation of promotional materials (brochures, ads, direct marketing, public relations, electronic marketing, etc.) to ensure effective delivery of your messages.

Research

AMC staff can help you better understand member needs by collecting and analyzing valuable data through:

• Needs assessments/surveys
• Focus groups conducted at annual meetings or conferences
• E-mail discussion groups
• Conference and course evaluations

Programs

Based on market intelligence and your marketing plan, AMC staff can create targeted programs such as:

• Member-get-a-member (referral) campaigns
• Niche marketing campaigns
• New product and service launches
• Repackaging benefits to bring greater value

Public Relations

AMC marketing professionals also function as your public relations staff. They can prepare press releases, develop customized press lists and create relationships with key media and organizations.