Marketing

At AMC, we recognize that communicating the value of your association to current and prospective members is critical. Our skilled staff of marketers has proven expertise in all facets of building and enhancing your organization's brand and delivering your message to your target audiences. We will develop a plan to meet your organization's goals for membership, event attendance, nondues revenue, and greater brand awareness of your organization.

Brand Identity

Establishing your organization's identity and delivering on brand promise is critical to your organization's success. AMC's marketing staff and designers work to create a visual identity that will be recognizable as your organization's, but we will also work closely with you to make sure existing and potential members associate your brand you're your leadership in the field and invaluable expertise. Delivering on this brand promise will not only position your organization as a leader, but will also help you reach your target audience and retain membership.

Membership Growth and Retention

Now more than ever, maintaining and expanding membership is paramount for any organization's success. Current and potential members have access to so much information these days, so it is more critical than ever for your organization to deliver on its value proposition. This means constantly identifying new member benefits, engaging your membership, and providing meaningful and relevant information. AMC has experience using a variety of print and electronic tools to reach your target audiences and to deliver critical messages.

Conference Promotion

We recognize that your annual conference makes up a substantial portion of your organization's budget and provides significant value to your attendees. Utilizing a number of communication vehicles, our staff will develop compelling messages to promote the value of attending your meeting and will look for innovative ways to increase attendance, including partnering with other organizations, developing YouTube videos to promote your keynote speaker, and developing tools for attendees to discuss attending conference with their supervisors to gain approval and reimbursement to attend.

Product Sales and Development

Increasing nondues revenue is critical to the future success of your organization. Our marketing staff will promote current products and publications, identify new opportunities, and analyze existing products. It is important for an organization to build a product mix to meet member needs. An annual member needs-assessment can help provide data that will be useful when developing products and implementing programs. AMC also has a proven product development process to help assess product value.