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AMC's 2012 Year‐End Recap

(Download AMC's year‐end review.)


As 2012 comes to a close, we want to take a moment to thank all of our association partners for the contributions you make to your professions. We are fortunate to work with committed volunteers who work tirelessly to realize the missions of their organizations and to make the world a better place. It makes our jobs exciting and fun!

We would be remiss if we didn’t take a moment to reflect on a few of the many exciting things our association partners did this year to advance their fields and organizations. Thanks to all—volunteers and staff—who helped see these initiatives through.

24‐Hour Connections

With 650 users, the Awards and Recognition Association’s Member2Member Forum has proved wildly popular since its launch in late 2011. Functioning like an ongoing convention, the forum lets members get quick help in finding a needed product, advice on best practices in running their businesses, or solutions to an equipment problem. For an awards association, that’s a clear winner

Working Together for Better Results

The American Nursing Association (ANA) in May recognized the collaborative effort of the American Association of Neuroscience Nurses (AANN) and Association for Rehabilitation Nurses (ARN) in developing the clinical practice guideline Care of the Patient with Mild Traumatic Brain Injury. ANA featured this work in its Joining Forces initiative that highlights nurses’ efforts in creating programs that support veterans, wounded service members, and their families. The joint project was authored by members of both ARN and AANN who recognized the value of the information for both memberships and its potential to improve patient outcomes.

Style Leads to Greater Efficiency

When the Hematology Oncology Pharmacy Association (HOPA) needed a brand update, it wasn’t a job for a single team. Designers, Web staff, and volunteers worked with the HOPA staff team to create a clean, modern brand, which it conveyed through its website and publications. The creation of a style guide, which outlines how to use the new brand, led to increased efficiency for the staff and more consistency in conveying HOPA’s identity and message to member and nonmember audiences.

Maximizing Web Dollars

The Certification of Disability Management Specialists (CDMS) Commission recently looked to AMC’s Publishing Services Department for a complete audit of its website and also collected data from a survey of its site users. Staff analyzed the website, from the design to the user experience, and created an extensive document that outlined suggested improvements to the site. Suggestions ranged from quick and easy-to-implement revisions to a total redesign. Without a redesign budget for 2012, CDMS prioritized some of the higher-impact, lower-cost improvements recommended in the audit and is currently working on a redesign that will launch in 2013 with much anticipated features such as a login for certificants to view their personal certification profile online.

Maximizing Content's Reach with a New Product Format

Why divide a popular 247-page resource manual into separate paperback books and offer them to members either individually or as a set? The answer is flexibility and cost. The new “modular” format of Q Solutions means that the National Association for Healthcare Quality can now update content without having to redesign and reprint an entire book; add new modules to meet customers’ needs and stay current in a rapidly changing healthcare environment; and promote and sell individual books to certain fields within healthcare quality, such as information management and patient safety.

Improved Content Boosts Member Benefit and Increases Revenue

Dramatic changes to the design and content of Midwest Roofer, Midwest Roofing Contractors Association’s magazine, has stirred association pride and ignited industry buzz. The spark began when the publishing staff became embedded in the industry and began writing in‒depth and compelling articles for roofing contractors. Advertisers quickly took note of the changes and, in less than 2 years, upped ad revenue five‒fold to the magazine. Thanks to the added revenue, the magazine continues to grow in size— and value in the eyes of members and advertisers—increasing the value of this membership benefit at a time when most trade magazines are struggling.

Offering a Premium

The American Academy of Hospice and Palliative Medicine Intensive Board Review Course has seen record growth in the past 5 years. AMC staff created a premium registration package to give attendees more options: front-section seating, a discount on course recordings, and an evening reception with course faculty. The premium seating option sold out quickly.

Certification Tool Offers New Opportunites

Managing certifying bodies is a growing specialty at AMC. On behalf of our certification clients we manage nearly 20,000 certification applications each year. AMC has made a significant investment in examining how we administer certification applications and created a custom-built online certification and recertification tracking tool that coordinates with the Personify database, allowing applicants to apply for certification or recertification online. Key benefits of the new tool are its data mining capabilities as well as the option it offers applicants to file and record their own information throughout the entire recertification cycle.

Championing Patient Safety

Since the American Academy of Pain Medicine (AAPM) launched a foundation in 2011, AMC staff have worked with volunteer leaders to establish key funding priorities and launch a 3-year, $1.5 million fundraising campaign. The foundation expands AAPM’s ability to advance patient safety by providing educational resources to prescribing physicians, fund early career grants, and develop patient resources.

In‐House Consulting

In 2012, AMC added new, specialized staff positions in the areas of knowledge management, market development, and codes and specifications. These staff roles are designed to deliver services for which clients previously would have sought outside consultants, offering greater continuity, less lead time to come up to speed on projects, and overall greater value.

Clients Exceed Industry Standards

According to the most recent data available from the American Society of Association Executives (ASAE) Foundation Association 990 Key Ratios Interactive Tool (2010), AMC clients exceed benchmarks established for similar associations in the marketplace.

  ASAE AMC
    Clients

PROFITABILITY    
as a percentage of revenue 3.5% 5.7%

REVENUE GROWTH    
versus prior year (productivity) 5.2% 7.6%

TOTAL ASSOCIATION REVENUE    
per employee (efficiency) $165,840 $207,717

MEMBERSHIP DUES    
as percentage of total revenue (revenue diversity) 31% 24.4%



AMC Welcomes New Clients

2012 was a busy year for AMC. We welcomed several new clients to the AMC family: the American Academy of Healthcare Interior Designers, the Certification of Disability Management Specialists Commission, the International Transplant Nurses Society, the Hospice Medical Director Certification Board, and Professional Records and Information Services Management International. We look forward to serving these organizations and helping them Achieve What You Believe.

 
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